Sao La started as a non-profit initiative inside the Ho Chi Minh City Fine Art Museum, founded in early 2014 by Galerie Quynh. After one year building a bridge between the local and the art communities, Sao La became an independent art project in May 2015, marking a new development of Sao La. In the new chapter, Sao La will continue its non-profit and community programs and activities. As the nature of a "space traveler", not based on a fixed location, Sao La carries two main objectives: making contemporary art accessible to the general Vietnamese public through educational programs, and nurturing Vietnam’s growing creative community. The project will serve not only as a project that organizes exhibitions, film and video screenings, workshops and lectures but also as an informal place for young Vietnamese artists to experiment, challenge and develop their creative practices. Found only in the Annamite mountain range of Vietnam and Laos, Sao La is the name of one of the world’s rarest mammals. The word ‘sao’ on its own can signify ‘star’ or pose the questions ‘how?’ ‘what?’ or ‘why?’ ‘La’ suggests a shriek, call or shout.