Build the City - Book

Book

My Actions

Full title: Outside Innovation: How Your Customers Will Co-Design Your Company's Future. Patricia Seybold argues that companies should seek innovation by actively engaging and bringing their customers into the product development process.

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The report highlights a series of relevant challenges and considerations regarding cluster and incubators activity in the cultural and digital Industries.

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The authors call the creators of coworking communities Space Catalysts to whom this book is squarely aimed. There are resources, inspiration and actionable ideas which will help Space Catalysts to begin to build a community of coworking members.

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