Build the City - Book

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To have a great plan, you need a great process. The Charrette Handbook is a complete desktop reference that walks you step by step through planning and conducting a charrette (an intense period of design or planning activity) and then putting the results into action.

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Full title: Outside Innovation: How Your Customers Will Co-Design Your Company's Future. Patricia Seybold argues that companies should seek innovation by actively engaging and bringing their customers into the product development process.

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Current responses to our most pressing societal challenges from poverty to ethnic conflict to climate change are not working. These problems are incredibly dynamic and complex, involving an ever-shifting array of factors, actors, and circumstances. They demand a highly fluid and adaptive approach, yet we address them by devising fixed, long-term plans. Social labs, says Zaid Hassan, are a dramatically more effective response.

Social labs bring together a diverse a group of stakeholders not to create yet another five-year plan but to develop a portfolio of prototype solutions, test those solutions in the real world, use the data to further refine them, and test them again. Hassan builds on a decade of experience as well as drawing from cutting-edge research in complexity science, networking theory, and sociology to explain the core principles and daily functioning of social labs, using examples of pioneering labs from around the world. He offers a new generation of problem solvers an effective, practical, and exciting new vision and guide.

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